福笑(ふくわら)い

ふくわらい
noun
pin-the-face game
leisure
1. Japanese pin-the-face game
A traditional New Year's game where blindfolded players try to place facial features on an outline of a face, similar to 'Pin the Tail on the Donkey.'
We all laughed at the funny face that was made in fukuwarai.
At New Year's, we play fukuwarai as a family.
Fukuwarai is a game where you place facial parts while blindfolded.

Cultural context: 福笑(ふくわら)い is a traditional New Year (お正月(しょうがつ)) game played with family. The name combines 福(ふく) (fortune/luck) and 笑(わら)い (laughter), reflecting the belief that laughing at New Year brings good luck.

Cultural note

How to play:
1. One player is blindfolded
2. They receive cutout pieces (eyes, nose, mouth, eyebrows)
3. They try to place them correctly on a blank face outline
4. The resulting face is usually comical, causing laughter

  • Laughter is considered auspicious at New Year
  • Simple game enjoyable by all ages
  • Part of traditional indoor New Year activities

Modern use: The term is sometimes used metaphorically for any misaligned or awkward arrangement.

TYPES (traditional faces):

  • お多福(たふく)/お福(ふく): a round, smiling woman's face (lucky face)
  • ひょっとこ: a comical man's face with puckered lips