1.
first-time customer; new customer; first visit to an establishment
A customer visiting a shop, restaurant, or establishment for the first time. Often used in traditional Japanese businesses where regular customers are valued.
Etymology
一 (one/first) + 見 (seeing/meeting)
Literally "first meeting/seeing" - refers to the first time a customer visits.
Key phrase
「一見さんお断り」 is a famous expression meaning "first-time customers not accepted." Common at:
- Traditional 料亭 (high-end Japanese restaurants)
- Exclusive お茶屋 (teahouses in Kyoto)
- Member-only establishments
- High-end バー (bars)
Cultural note
This practice exists to:
- Maintain quality of service
- Ensure customers understand etiquette
- Protect privacy of regular customers
- Preserve exclusive atmosphere
Typically, a referral from a regular customer (常連) is needed for first-time entry.
Common collocations
Contrasted with
Note on reading
Different from 一見 (at first glance) which has different kanji reading and meaning.