(いちげん)

いちげん
noun
first-time customer; new customer; first visit
person
1. first-time customer; new customer; first visit to an establishment
A customer visiting a shop, restaurant, or establishment for the first time. Often used in traditional Japanese businesses where regular customers are valued.
この(みせ)一見(いちげん)さんお(ことわ)りだ。
This shop doesn't accept first-time customers.
They welcomed me even though I was a first-time customer.
It's a traditional restaurant that first-timers can't enter without an introduction.

Etymology

(いち) (one/first) + (げん) (seeing/meeting)

Literally "first meeting/seeing" - refers to the first time a customer visits.

Key phrase

一見(いちげん)さんお(ことわ)り」 is a famous expression meaning "first-time customers not accepted." Common at:

Cultural note

This practice exists to:

  • Maintain quality of service
  • Ensure customers understand etiquette
  • Protect privacy of regular customers
  • Preserve exclusive atmosphere

Typically, a referral from a regular customer (常連(じょうれん)) is needed for first-time entry.

Common collocations

  • 一見(いちげん)さん - first-time customer (polite)
  • 一見(いちげん)(きゃく) - first-time customer
  • 一見(いちげん)(ことわ) - no first-timers

Contrasted with

Note on reading

Different from 一見(いっけん) (at first glance) which has different kanji reading and meaning.