粗品(そしな)

そしな
noun
small gift; token (gift); humble gift
formalpolitebusinessbusiness
1. small gift; token gift; modest present
A small, often inexpensive gift given as a token of appreciation or as a promotional item. The term is humble - even if the gift is nice, calling it 粗品(そしな) shows modesty.
We will present a small gift to those who visit our store.
粗品(そしな)ですが、どうぞお受(う)け取(と)りください。
It's just a small token, but please accept it.
You can get a small gift if you answer the questionnaire.

Etymology

粗(そ) (rough, crude) + 品(しな) (goods, item)

Literally "crude/humble goods" - a self-deprecating way to refer to a gift.

Cultural note

In Japanese gift-giving culture, it's customary to downplay the value of gifts you give. Calling a gift 粗品(そしな) is polite humility, regardless of the actual value of the item.

Typically written as 粗品(そしな) on:

  • Promotional giveaways at stores
  • Thank-you gifts for customers
  • Small tokens of appreciation
  • Corporate gift items

Common patterns

CULTURAL NOTE (typical items):

Similar words

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Polite/formal. Common in business and customer service contexts.