(そしな)

そしな
noun
small gift; token (gift); humble gift
formalpolitebusiness
1. small gift; token gift; modest present
A small, often inexpensive gift given as a token of appreciation or as a promotional item. The term is humble - even if the gift is nice, calling it 粗品(そしな) shows modesty.
We will present a small gift to those who visit our store.
粗品(そしな)ですどうぞ()()ください
It's just a small token, but please accept it.
You can get a small gift if you answer the questionnaire.

Etymology

() (rough, crude) + (しな) (goods, item)

Literally "crude/humble goods" - a self-deprecating way to refer to a gift.

Cultural note

In Japanese gift-giving culture, it's customary to downplay the value of gifts you give. Calling a gift 粗品(そしな) is polite humility, regardless of the actual value of the item.

Typically written as 粗品(そしな) on:

  • Promotional giveaways at stores
  • Thank-you gifts for customers
  • Small tokens of appreciation
  • Corporate gift items

Common patterns

COMMON 粗品(そしな) ITEMS:

Similar words

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Polite/formal. Common in business and customer service contexts.