(うるお)

うるおう
godan verb (intransitive)
to be moistened; to profit; to be enriched
1. to be moistened; to become moist
for something to become wet or moist, often used for skin or eyes
(はだ)(うるお)う。
The skin becomes moisturized.
(あめ)大地(だいち)(うるお)った。
The earth was moistened by the rain.
この化粧水(けしょうすい)使(つか)うと目元(めもと)(うるお)う。
This lotion moisturizes the area around the eyes.
2. to profit; to benefit; to be enriched
to gain financially or materially from something
観光(かんこう)(まち)(うるお)った。
The town prospered from tourism.
景気(けいき)がよくなり(ふところ)(うるお)った。
The economy improved and my wallet got fatter.
副業(ふくぎょう)のおかげで生活(せいかつ)(うるお)うようになった。
My life became more comfortable thanks to my side job.

SENSE 1 - MOISTURE:

  • (はだ)(うるお)う (skin becomes moisturized)
  • (うるお)いのある(はだ) (moisturized skin)
  • Common in cosmetics advertising

SENSE 2 - PROFIT/ENRICHMENT:

  • (ふところ)(うるお)う (one's pocket becomes fatter)
  • 生活(せいかつ)(うるお)う (life becomes comfortable)

TRANSITIVITY:

  • Intransitive (自動詞(じどうし))
  • Related transitive: (うるお)す (to moisten, to enrich)
  • Related noun: (うるお)い (moisture, richness)