(ひいき)

ひいき
noun, suru-verb
favoritism, patronage, support
1. favoritism, patronage, special support
Showing special favor or support to a particular person, team, or establishment. Can refer to both unfair favoritism and positive patronage.
贔屓(ひいき)のチームが()った。
My favorite team won.
先生(せんせい)があの生徒(せいと)贔屓(ひいき)している。
The teacher is playing favorites with that student.
いつもご贔屓(ひいき)いただき、ありがとうございます。
Thank you for your continued patronage.
Polite business expression
贔屓(ひいき)()(たお)しにならないように()をつけて。
Be careful not to do more harm than good by being overly supportive.
Idiomatic expression

The kanji 贔屓(ひいき) are rarely written; hiragana is very common.

COMMON PATTERNS:

  • 贔屓(ひいき)にする: to patronize, to favor
  • 贔屓(ひいき)のお(みせ): one's favorite shop
  • 贔屓(ひいき)のチーム: one's favorite team
  • 贔屓(ひいき)に: please continue to patronize us (business)

IDIOM:

  • 贔屓(ひいき)()(たお)し: doing more harm than good by being overly supportive

NUANCE:
When used about one's own favorites, it's positive (patronage, support). When used about others showing favoritism, it can be negative (unfair bias).