タイアップ
たいあっぷ
noun, verb (suru)
tie-up, promotional collaboration
1.
tie-up, promotional collaboration
A joint promotional partnership between companies, brands, or media properties. Common in entertainment, where a song or product is paired with a TV drama, anime, or film.
タイアップ曲がヒットした。
The tie-up song became a hit.
あのアニメと飲料メーカーがタイアップしている。
That anime has a promotional tie-up with a beverage company.
ドラマの主題歌に起用されたタイアップ曲が話題になっている。
The tie-up song chosen as the drama's theme song is getting a lot of attention.
ORIGIN:
From English "tie-up." In English, "tie-up" usually means a delay or a connection; the Japanese meaning of promotional collaboration is a Japanese-specific usage.
USAGE:
Most commonly seen in the entertainment industry. A タイアップ曲 is a song used as a theme or insert song for a TV drama, anime, movie, or commercial. Brands also do タイアップ企画 (collaborative campaigns) with popular media properties.
COMMON COLLOCATIONS:
- タイアップ曲: tie-up song (theme song)
- タイアップ企画: tie-up campaign
- タイアップ商品: tie-up merchandise
- タイアップする: to collaborate, to do a tie-up