(ひけ)

ひけし
noun
firefighter (historical); damage control
person
1. firefighter (historical)
A firefighter in the Edo period. These were organized groups of townspeople or samurai tasked with fighting fires in the cities.
江戸(えど)火消(ひけ)勇敢(ゆうかん)だった。
The Edo-era firefighters were brave.
The town firefighters were popular among the common people of Edo.
In Edo, where wooden buildings were densely packed, the role of firefighters was extremely important.
2. damage control, putting out fires (figurative)
The act of containing or suppressing a problem, scandal, or crisis before it spreads. Used figuratively in modern contexts, especially in business and politics.
To be busy with damage control over a scandal.
広報部(こうほうぶ)火消(ひけ)(まわ)った
The public relations department went into damage control mode.
In response to the online backlash, the company quickly launched into damage control.

Etymology

In the Edo period, organized firefighting groups called 火消(ひけ)し protected the city from frequent fires. They were divided into 町火消(まちびけ)し (townspeople firefighters) and 大名火消(だいみょうびけ)し (domain lord firefighters). Edo-era 火消(ひけ)し are iconic figures in Japanese popular culture, often depicted with distinctive outfits and matoi (fire brigade standards).

Modern usage

In modern Japanese, the figurative sense (damage control) is very common, especially in business and political contexts. The expression 火消(ひけ)(まわ) (to go around putting out fires / doing damage control) is particularly frequent.

Common collocations

  • 火消(ひけ)(まわ): to engage in damage control
  • 火消(ひけ)()われる: to be busy putting out fires
  • 火消(ひけ)(やく): the person doing damage control