(めだま)

めだま
noun
eyeball; main feature, highlight
body-partabstract
1. eyeball
The physical eyeball. Also used in the expression 目玉(めだま)()()る (eyes pop out) to express extreme surprise or shock at a price.
値段(ねだん)()目玉(めだま)()()た。
My eyes popped out when I saw the price.
The child was looking on curiously with big, round eyes.
2. main feature, highlight, centerpiece
The most attractive or attention-grabbing item or feature, especially in sales, events, or plans.
The featured item in the sale is a TV.
この企画(きかく)目玉(めだま)(なん)です
What is the highlight of this project?
The centerpiece of this budget proposal is a major expansion of childcare support.

Usage

Sense 1: 目玉焼(めだまや) (fried egg, literally "eyeball fry") is a very common compound. The expression 目玉(めだま)()()る (値段(ねだん)) means the price is shockingly high.

Sense 2: Used as a modifier, 目玉(めだま)商品(しょうひん) (featured product) is standard retail language.

Common collocations