(かいじゅう)

かいじゅう
noun
winning over; placating; appeasement
1. winning over; placating; appeasement; coaxing into compliance
The act of bringing someone around to your side or neutralizing opposition through persuasion, flattery, or concessions rather than force. Often implies a calculated or strategic approach.
反対派(はんたいは)懐柔(かいじゅう)する。
Win over the opposition.
(かね)懐柔(かいじゅう)しようとしても無駄(むだ)だ。
It's useless to try to win them over with money.
社長(しゃちょう)(たく)みな話術(わじゅつ)株主(かぶぬし)懐柔(かいじゅう)して賛成(さんせい)()た。
The president won over the shareholders with skillful rhetoric and secured their approval.

USAGE:
懐柔(かいじゅう) implies a strategic or sometimes manipulative approach to gaining someone's support. The word has a slightly negative nuance, suggesting that the persuasion involves flattery, concessions, or inducements rather than genuine reasoning.

ETYMOLOGY:
The characters mean "bosom" ((ふところ)) and "soft/gentle" ((じゅう)), suggesting the idea of softening someone up and bringing them close.

GRAMMAR:
Used as a suru-verb: 懐柔(かいじゅう)する (to win over, to placate).

COMMON COLLOCATIONS:

  • 懐柔(かいじゅう)する (to win over)
  • 懐柔(かいじゅう)(さく) (appeasement strategy)
  • 懐柔(かいじゅう)工作(こうさく) (behind-the-scenes persuasion campaign)