(ごて)(まわ)

ごてにまわる
expression
to be on the defensive; to fall behind
action
1. to be on the defensive; to fall behind; to be reactive rather than proactive
To end up in a position where one can only react to events rather than control them. Originally from shogi/go terminology where 後手 means the second player (who moves second). Implies a disadvantageous position.
対応(たいおう)後手(ごて)(まわ)った。
The response fell behind.
The government's measures were criticized for being reactive.
We should launch the new product early so we don't fall behind our competitors.

Etymology

From board game terminology. In shogi and go, 後手(ごて) refers to the player who moves second, which is generally considered a disadvantage. 後手(ごて)(まわ)る means to be put into that second-mover position.

Similar words

Common collocations

Usage

Very common in news and business contexts when criticizing slow or reactive responses to problems, especially by organizations and governments.