1.
advertising slogan, sales pitch, promotional catchphrase
A phrase or statement used in advertising or promotion to attract customers. Can refer to both official advertising copy and informal exaggerated claims.
A compound of 宣伝 (advertising, publicity) and 文句 (phrase, words). While 文句 on its own often means "complaint," here it retains its original meaning of "a set phrase" or "words."
Usage
Often used with a slightly skeptical tone — the speaker may imply that the advertising claims are exaggerated or not to be trusted. The expression 宣伝文句に騙される (to be tricked by advertising claims) is very common.
Common collocations
- 宣伝文句に騙される: to be deceived by advertising
- 宣伝文句を並べる: to rattle off sales pitches
- 宣伝文句どおり: as advertised
- 魅力的な宣伝文句: an attractive slogan