(くちあ)たり

くちあたり
noun
mouthfeel; taste; texture in the mouth
1. mouthfeel; taste; texture in the mouth
The sensation of food or drink in the mouth, including smoothness, richness, and overall texture. Commonly used when describing the quality of food and beverages.
口当(くちあ)たりがいい。
It has a pleasant mouthfeel.
このワインは口当(くちあ)たりがまろやかだ。
This wine has a mellow mouthfeel.
このアイスクリームは口当(くちあ)たりがなめらかで、とてもおいしい。
This ice cream has a smooth texture and is very delicious.
2. smooth-talking; pleasant-sounding but insincere
Used to describe speech that sounds pleasant on the surface but may lack sincerity.
口当(くちあ)たりのいい言葉(ことば)にだまされた。
I was deceived by smooth-sounding words.
口当(くちあ)たりのいいことばかり()(ひと)信用(しんよう)できない。
You can't trust someone who only says pleasant-sounding things.
(かれ)(はなし)口当(くちあ)たりはいいが、実行(じっこう)がともなわない。
His talk sounds pleasant, but he doesn't follow through with action.

Compound of (くち) (mouth) and ()たり (hitting, contact). Describes the physical sensation when food or drink touches the mouth, or figuratively how words "hit the ear."

COMMON COLLOCATIONS:

  • 口当(くちあ)たりがいい: has a pleasant taste/mouthfeel; smooth-talking
  • 口当(くちあ)たりがまろやか: has a mellow taste
  • 口当(くちあ)たりがなめらか: has a smooth texture
  • 口当(くちあ)たりのいい言葉(ことば): smooth-sounding words

USAGE:
Sense 1 (mouthfeel) is more common in everyday use, especially in food and drink reviews. Sense 2 (smooth-talking) carries a negative connotation, implying flattery or insincerity.

SIMILAR WORDS:

  • 舌触(したざわ)り: tongue texture — focuses specifically on how something feels against the tongue
  • 喉越(のどご)し: the feeling of a drink going down the throat — especially used for beer
  • 食感(しょっかん): food texture — broader term for the physical sensation of eating