1.
customer-service smile; fake professional smile; business smile
A smile put on for professional or business purposes rather than genuine emotion. Often used to describe the polite but insincere smiles of salespeople, service staff, or hosts/hostesses.
A Japanese-English hybrid compound: 営業 (business/sales) + スマイル (smile). Refers to a polished, professional smile that does not reflect genuine feelings. Often used with a slightly cynical or knowing tone, implying that the smile is calculated rather than heartfelt.
Common collocations
- 営業スマイルを振りまく: to flash business smiles around
- 営業スマイルで対応する: to respond with a professional smile
- ただの営業スマイル: just a customer-service smile
Cultural note
In Japan's service industry, maintaining a pleasant smile is considered a professional skill. The term 営業スマイル acknowledges this as a performance rather than genuine emotion. It is often discussed in the context of emotional labor (感情労働).