営業(えいぎょう)スマイル

えいぎょうすまいる
noun
customer-service smile; fake professional smile
informalbusinessemotion
1. customer-service smile; fake professional smile; business smile
A smile put on for professional or business purposes rather than genuine emotion. Often used to describe the polite but insincere smiles of salespeople, service staff, or hosts/hostesses.
あれは営業(えいぎょう)スマイルだよ。
That's just a business smile.
店員(てんいん)の営業(えいぎょう)スマイルに騙(だま)されないで。
Don't be fooled by the shop clerk's fake smile.
彼(かれ)は誰(だれ)にでも営業(えいぎょう)スマイルを振(ふ)りまくので、本心(ほんしん)が分(わ)からない。
He flashes a business smile at everyone, so you can never tell what he really thinks.

A Japanese-English hybrid compound: 営業(えいぎょう) (business/sales) + スマイル (smile). Refers to a polished, professional smile that does not reflect genuine feelings. Often used with a slightly cynical or knowing tone, implying that the smile is calculated rather than heartfelt.

Common collocations

  • 営業(えいぎょう)スマイルを振(ふ)りまく: to flash business smiles around
  • 営業(えいぎょう)スマイルで対応(たいおう)する: to respond with a professional smile
  • ただの営業(えいぎょう)スマイル: just a customer-service smile

Cultural note

In Japan's service industry, maintaining a pleasant smile is considered a professional skill. The term 営業(えいぎょう)スマイル acknowledges this as a performance rather than genuine emotion. It is often discussed in the context of emotional labor (感情(かんじょう)労働(ろうどう)).

Similar words

Related Words

Compare: 愛想笑(あいそわら)い (polite laugh/smile)
Compare: 作(つく)り笑(わら)い (fake smile)
general
Added 2026.4.6 3:29 · Revised 2026.9.2 13:02
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