キャッチフレーズ

A short, memorable phrase used in advertising, marketing, or to represent a person, company, or product. Borrowed from English "catchphrase" but used more broadly in Japanese, covering what English might call a slogan, tagline, or motto.

Common collocations

• キャッチフレーズを考(かんが)える: to think up a catchphrase
• キャッチフレーズを付(つ)ける: to attach a catchphrase
• 企業(きぎょう)のキャッチフレーズ: a company's slogan
• 選挙(せんきょ)のキャッチフレーズ: an election slogan

Usage

In Japanese, キャッチフレーズ is sometimes shortened to キャッチ in casual contexts. It is used more broadly than the English "catchphrase" — it can refer to advertising slogans, book taglines, and personal mottos.

Related words

• 標語(ひょうご): motto; slogan — more formal, often for safety or educational campaigns
• キャッチコピー: advertising copy; tagline (wasei-eigo)
• 合言葉(あいことば): password; watchword; shared motto