キャッチフレーズ
きゃっちふれーず
noun
catchphrase; slogan; tagline
1.
catchphrase; slogan; tagline
A short, memorable phrase used in advertising, marketing, or to represent a person, company, or product.
いいキャッチフレーズが思いつかない。
I can't think of a good catchphrase.
この商品のキャッチフレーズを考えてください。
Please come up with a catchphrase for this product.
彼の選挙のキャッチフレーズは多くの有権者の心をつかんだ。
His election slogan captured the hearts of many voters.
A short, memorable phrase used in advertising, marketing, or to represent a person, company, or product. Borrowed from English "catchphrase" but used more broadly in Japanese, covering what English might call a slogan, tagline, or motto.
COMMON COLLOCATIONS:
- キャッチフレーズを考える: to think up a catchphrase
- キャッチフレーズを付ける: to attach a catchphrase
- 企業のキャッチフレーズ: a company's slogan
- 選挙のキャッチフレーズ: an election slogan
USAGE:
In Japanese, キャッチフレーズ is sometimes shortened to キャッチ in casual contexts. It is used more broadly than the English "catchphrase" — it can refer to advertising slogans, book taglines, and personal mottos.
RELATED TERMS:
- 標語: motto; slogan — more formal, often for safety or educational campaigns
- キャッチコピー: advertising copy; tagline (wasei-eigo)
- 合言葉: password; watchword; shared motto