チラシ

ちらし
noun
flyer; leaflet; handbill
1. a flyer; a leaflet; a small printed advertisement, often for a sale, event, or local business, distributed by hand, mailed, or inserted in newspapers
The everyday word for a single-sheet printed advertisement. Japanese チラシ are most often associated with supermarket sale notices, real-estate listings, restaurant menus, and political or cultural event announcements. They are typically delivered to mailboxes (ポスティング), inserted into newspapers as 折(お)り込(こ)みチラシ ('newspaper inserts'), or handed out on the street. The word is written in katakana for visibility, although the kanji 散(ち)らし (from the verb 散(ち)らす, 'to scatter') is the historical origin.
駅前(えきまえ)でチラシをもらった。
I got a flyer in front of the station.
今日(きょう)のスーパーのチラシをチェックしよう。
Let me check today's supermarket flyer.
ポストにピザ屋(や)のチラシがたくさん入(はい)っていた。
There were lots of pizza-shop flyers in the mailbox.
新聞(しんぶん)の折(お)り込(こ)みチラシで近所(きんじょ)のセール情報(じょうほう)を確(たし)かめている。
I check the inserts in the newspaper to find out about sales in my neighborhood.

Everyday word for a single-sheet printed ad. Originally written 散(ち)らし from the verb 散(ち)らす ('to scatter, to spread'), reflecting the way flyers were once scattered in public; modern Japanese almost always writes it in katakana.

USAGE:
The word is neutral and used freely by people of all ages. Children learn it early because supermarket flyers are a familiar sight in Japanese homes — many families use them to plan grocery shopping around weekly sales.

COMMON COLLOCATIONS:

  • チラシを配(くば)る: to hand out flyers
  • チラシを配(くば)り歩(ある)く: to walk around handing out flyers
  • チラシをもらう: to receive a flyer
  • チラシを見(み)る: to look at a flyer
  • チラシを作(つく)る: to make a flyer
  • 折(お)り込(こ)みチラシ: insert flyer (one inserted in a newspaper)
  • 新聞(しんぶん)折(お)り込(こ)みチラシ: newspaper insert flyer
  • スーパーのチラシ: supermarket flyer
  • 特売(とくばい)チラシ: sale flyer
  • 求人(きゅうじん)チラシ: help-wanted flyer
  • ポスティングチラシ: flyer delivered by hand to mailboxes

SIMILAR WORDS:

  • リーフレット: leaflet — a printed sheet folded into multiple panels, often for tourist information or product brochures; more formal in feel than チラシ.
  • パンフレット: pamphlet — a small multi-page booklet, more substantial than a single-sheet チラシ.
  • ビラ: bill, handbill — an older word, now most often used for political or protest leaflets (反対(はんたい)ビラ, 'protest leaflet'); has a slightly more activist connotation.
  • フライヤー: flyer — the direct English loanword, used mainly in design and marketing industry contexts (e.g. event flyers for clubs and concerts).
  • 広告(こうこく): advertisement — the general word for any kind of ad, including television and online ads.

CULTURAL NOTE:
Many Japanese supermarkets release a new チラシ each morning, which is delivered with the newspaper or posted on the store's website. Shoppers compare prices across stores by looking at the チラシ before deciding where to go. Some smartphone apps such as 'Tokubai' (トクバイ) collect supermarket チラシ digitally for easy browsing.

general
Added 2026.4.12 10:47
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