車 内 広 告(しゃないこうこく)

しゃないこうこく

noun

in-vehicle advertising; train/bus advertisements

1. in-vehicle advertising; advertisements inside trains and buses

Advertising displayed inside public transportation vehicles, particularly trains and buses. A distinctive feature of Japanese urban life, including hanging posters, stickers above windows, digital screens, and wrap advertisements.

電車(でんしゃ)の車内広告(しゃないこうこく)を見(み)て新商品(しんしょうひん)を知(し)った。

I learned about a new product from an ad inside the train.

車内広告(しゃないこうこく)の効果(こうか)は通勤客(つうきんきゃく)に対(たい)して特(とく)に高(たか)い。

In-train advertising is particularly effective for commuters.

最近(さいきん)は車内広告(しゃないこうこく)もデジタル化(か)が進(すす)んで、動画(どうが)の広告(こうこく)が増(ふ)えている。

Recently, in-train advertising has gone increasingly digital, with more video ads appearing.

Composed of 車内(しゃない) (inside a vehicle) + 広告(こうこく) (advertisement). A ubiquitous part of daily life for Japanese commuters.

Japanese trains are famous for their dense advertising — rows of hanging posters (中吊(なかづ)り広告(こうこく)) above passengers' heads, stickers on windows and doors, and increasingly digital displays showing video content. These ads cover everything from magazines and cosmetics to language schools and job listings.

Common collocations

中吊(なかづ)り広告(こうこく): hanging poster ad (inside trains)
車内広告(しゃないこうこく)を出(だ)す: to place an in-train ad
車内広告(しゃないこうこく)の掲載料(けいさいりょう): advertising rate for in-vehicle ads
デジタル車内広告(しゃないこうこく): digital in-train advertising

Similar words

中吊(なかづ)り広告(こうこく): hanging ad — the specific poster type hung from the ceiling
駅(えき)広告(こうこく): station advertising — ads at the station rather than inside trains
屋外広告(おくがいこうこく): outdoor advertising — billboards and outdoor signs

general

Added 2026.4.30 0:33 · Revised 2026.9.2 13:02

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