(いろなお)

おいろなおし
noun
costume change (at a wedding reception)
culture
1. costume change at a wedding reception
The bride's (and sometimes groom's) midway change of outfit during a wedding reception, typically from a traditional white kimono or white dress to a colored kimono, gown, or other festive outfit.
色直(いろなお)する
To do a costume change.
After the costume change, the bride and groom re-entered.
花嫁(はなよめ)(しろ)無垢(むく)から(いろ)(うち)(かけ)色直(いろなお)した
The bride changed from a white wedding kimono to a colored uchikake.

Literally 're-coloring' — refers historically to swapping the bride's pure-white wedding garment for a colored one to symbolize her becoming part of her husband's family. The polite お prefix is always included.

Common collocations

  • 色直(いろなお)する: to do a costume change
  • 色直(いろなお)(): after the costume change
  • 色直(いろなお)(あいだ): while the costume change is happening
  • 色直(いろなお)回数(かいすう): number of costume changes

Cultural note

A traditional feature of Japanese wedding receptions. The bride typically leaves the hall for 20–30 minutes to change, often with a video or speech filling the gap. Common changes: 白無垢(しろむく)色打掛(いろうちかけ) → western evening gown. One or two changes is standard.