お色直(いろなお)し

おいろなおし
noun
costume change (at a wedding reception)
culture
1. costume change at a wedding reception
The bride's (and sometimes groom's) midway change of outfit during a wedding reception, typically from a traditional white kimono or white dress to a colored kimono, gown, or other festive outfit.
お色直(いろなお)しをする。
To do a costume change.
After the costume change, the bride and groom re-entered.
花嫁(はなよめ)は白(しろ)無垢(むく)から色(いろ)打(う)ち掛(か)けにお色直(いろなお)しをした。
The bride changed from a white wedding kimono to a colored uchikake.

Literally 're-coloring' — refers historically to swapping the bride's pure-white wedding garment for a colored one to symbolize her becoming part of her husband's family. The polite お prefix is always included.

Common collocations

  • お色直(いろなお)しをする: to do a costume change
  • お色直(いろなお)し後(ご): after the costume change
  • お色直(いろなお)しの間(あいだ): while the costume change is happening
  • お色直(いろなお)し回数(かいすう): number of costume changes

Cultural note

A traditional feature of Japanese wedding receptions. The bride typically leaves the hall for 20–30 minutes to change, often with a video or speech filling the gap. Common changes: 白無垢(しろむく) → 色打掛(いろうちかけ) → western evening gown. One or two changes is standard.