(げいごう)

げいごう
noun, suru verb
ingratiation; pandering; catering to
1. ingratiation; pandering; catering to
adjusting one's opinions or behavior to please others, often with negative connotations of being insincere or opportunistic
大衆(たいしゅう)迎合(げいごう)する。
To pander to the masses.
(かれ)上司(じょうし)迎合(げいごう)してばかりいる。
He's always ingratiating himself with his superiors.
迎合(げいごう)するのではなく、自分(じぶん)意見(いけん)をしっかり()つべきだ。
Rather than pandering, you should hold firmly to your own opinions.
この政策(せいさく)世論(せろん)への迎合(げいごう)にすぎない。
This policy is nothing but pandering to public opinion.

迎合(げいごう) describes the act of adjusting oneself to please others, typically with negative connotations suggesting insincerity or lack of principle.

KANJI BREAKDOWN:

  • (げい) (welcome, greet)
  • (ごう) (fit, match)

USAGE:

  • 迎合(げいごう)する (to ingratiate, to pander - suru verb)
  • 〜に迎合(げいごう)する (to pander to ~)

COMMON OBJECTS:

  • 大衆(たいしゅう)迎合(げいごう)する (to pander to the masses)
  • 世論(せろん)迎合(げいごう)する (to cater to public opinion)
  • 上司(じょうし)迎合(げいごう)する (to ingratiate oneself with superiors)
  • 権力(けんりょく)迎合(げいごう)する (to curry favor with those in power)

NUANCE:

  • Generally negative/critical connotation
  • Implies sacrificing one's principles or integrity
  • Used in political discourse and social criticism

CONTRAST:

  • vs. 追従(ついしょう) (flattery) - more about verbal flattery
  • vs. おべっか (flattery - colloquial) - more casual/spoken

RELATED TERMS:

  • ()びる (to fawn, flatter)
  • (おも)ねる (to flatter, toady)
  • 追従(ついしょう) (flattery)