店頭(てんとう)

てんとう
noun
storefront, shop front; in-store (sales)
businessbuildingwork
See also: 点灯(てんとう) (lighting, turning on)
1. storefront, shop front, store display area
The front area of a store, especially the display area visible from outside or the area where products are displayed for customers. Also refers to in-store retail as opposed to online sales.
店頭(てんとう)に新商品(しんしょうひん)が並(なら)んでいる。
New products are lined up on the store shelves.
店頭(てんとう)価格(かかく)はネットより高(たか)いことが多(おお)い。
In-store prices are often higher than online.
その限定(げんてい)商品(しょうひん)は店頭(てんとう)販売(はんばい)のみで、オンラインでは購入(こうにゅう)できない。
That limited-edition product is only available for in-store purchase; it cannot be bought online.

Usage

Often used to contrast in-store retail with online sales: 店頭(てんとう)販売(はんばい) (in-store sales) vs. ネット販売(はんばい) (online sales). In finance, 店頭(てんとう)取引(とりひき) refers to over-the-counter (OTC) trading. The word emphasizes the physical retail space where customers interact with products.

Common collocations

Related Words

Related: 軒先(のきさき) (edge of eaves)
Compare: 店先(みせさき) (storefront)
general
Added 2026.2.21 19:36 · Revised 2026.9.2 13:01
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