(てんとう)

てんとう
noun
storefront, shop front; over the counter
1. storefront, shop front, store display area
The front area of a store, especially the display area visible from outside or the area where products are displayed for customers. Also refers to in-store retail as opposed to online sales.
店頭(てんとう)新商品(しんしょうひん)(なら)んでいる。
New products are lined up on the store shelves.
店頭(てんとう)価格(かかく)はネットより(たか)いことが(おお)い。
In-store prices are often higher than online.
その限定(げんてい)商品(しょうひん)店頭(てんとう)販売(はんばい)のみで、オンラインでは購入(こうにゅう)できない。
That limited-edition product is only available for in-store purchase; it cannot be bought online.

USAGE:
Often used to contrast in-store retail with online sales: 店頭(てんとう)販売(はんばい) (in-store sales) vs. ネット販売(はんばい) (online sales). In finance, 店頭(てんとう)取引(とりひき) refers to over-the-counter (OTC) trading. The word emphasizes the physical retail space where customers interact with products.

COMMON COLLOCATIONS:

  • 店頭(てんとう)販売(はんばい): in-store sales
  • 店頭(てんとう)価格(かかく): in-store price
  • 店頭(てんとう)(なら)ぶ: be on store shelves
  • 店頭(てんとう)取引(とりひき): over-the-counter trading (finance)