(あいよう)

あいよう
noun, suru verb
regular use, being one's favorite
1. regular use, habitual use, being one's favorite (item)
Using something regularly because one is fond of it. Implies a personal attachment or preference for a particular item, brand, or tool that one uses consistently.
愛用(あいよう)万年筆(まんねんひつ)
My favorite fountain pen.
このカバンは十年(じゅうねん)愛用(あいよう)している。
I have been using this bag for ten years.
祖父(そふ)愛用(あいよう)していた腕時計(うでどけい)形見(かたみ)として大切(たいせつ)にしている。
I treasure the wristwatch that my grandfather used to use regularly as a keepsake.

USAGE:
愛用(あいよう) implies both regular use and personal fondness. The item is not just used frequently — it is valued and chosen over alternatives. Common for personal belongings, tools, and products.

COMMON COLLOCATIONS:

  • 愛用(あいよう)する: to use regularly (with affection)
  • 愛用(あいよう)の~: one's favorite ~, one's go-to ~
  • 愛用(あいよう)(ひん): personal belongings, favorite items
  • 愛用(あいよう)(しゃ): regular user, loyal user

SIMILAR WORDS:

  • 愛用(あいよう): regular use with personal attachment
  • 使用(しよう): use (neutral, no emotional attachment)
  • 常用(じょうよう): regular use (habitual, without emotional nuance)