(みみよ)

みみより
na-adjective; noun
welcome (news); interesting; worth hearing
1. welcome; interesting; worth hearing; favorable
Describes information or news that is pleasant, useful, or beneficial to the listener. Literally suggests something that 'comes to the ear' — news that you'd want to hear.
耳寄(みみよ)りな情報(じょうほう)がある。
I have some interesting news for you.
旅行者(りょこうしゃ)には耳寄(みみよ)りな(はなし)だ。
This is welcome news for travelers.
節約(せつやく)したい(ひと)耳寄(みみよ)りなキャンペーンが(はじ)まった。
A campaign with great news for people who want to save money has started.

Literally "ear-approaching" — information that naturally draws your attention because it is beneficial or interesting. Almost always used to modify (はなし) (story/news) or 情報(じょうほう) (information).

COMMON COLLOCATIONS:

  • 耳寄(みみよ)りな(はなし): interesting/welcome news
  • 耳寄(みみよ)りな情報(じょうほう): useful information
  • 耳寄(みみよ)りなニュース: welcome news
  • 耳寄(みみよ)りなお()らせ: a welcome announcement

USAGE:
Frequently used in advertising, news headlines, and promotional materials to attract attention. The nuance is that the information will benefit the listener — a deal, a tip, or good news.

SIMILAR WORDS:

  • (とく)な: bargain, good deal — focuses on financial benefit
  • 朗報(ろうほう): good news — more formal, used in news reporting
  • 有益(ゆうえき)な: beneficial, useful — more formal and objective