キャンペーン

きゃんぺーん
noun
campaign, promotion
businessbusinessshopping
1. campaign, promotional event, sale
A planned series of activities or a special promotion aimed at achieving a particular goal, especially in marketing and retail.
キャンペーン(ちゅう)(やす)なる
Prices go down during the campaign.
They're running a half-price sale as a summer promotion.
When I signed up for the point-back campaign, I got 1,000 yen worth of points.

Usage

In Japanese, キャンペーン is used overwhelmingly for commercial promotions and sales events rather than political or social campaigns. Stores, restaurants, and online services constantly run キャンペーン to attract customers.

Common collocations