キャンペーン

きゃんぺーん
noun
campaign, promotion
businessbusinessshopping
1. campaign, promotional event, sale
A planned series of activities or a special promotion aimed at achieving a particular goal, especially in marketing and retail.
キャンペーン中(ちゅう)は安(やす)くなる。
Prices go down during the campaign.
They're running a half-price sale as a summer promotion.
When I signed up for the point-back campaign, I got 1,000 yen worth of points.

Usage

In Japanese, キャンペーン is used most often for commercial promotions and sales events; political and public-awareness campaigns are also called キャンペーン, but the shopping sense is the one learners meet daily. Stores, restaurants, and online services constantly run キャンペーン to attract customers.

Common collocations