つねづね
adverb
always; habitually; constantly
1. always; habitually; for some time now
On an ongoing, habitual basis. Used especially to introduce a thought or opinion one has held all along, as in "I've always thought that…"
常々(つねづね)そう(おも)っていた。
I had always thought so.
常々(つねづね)世話(せわ)になっております。
You are always so good to me. (set business greeting)
健康(けんこう)一番(いちばん)大切(たいせつ)だと常々(つねづね)(かん)じている。
I've always felt that health is the most important thing.

A reduplication of (つね) (always). Often introduces a long-held thought or opinion, pairing naturally with (おも)う / (かん)じる.

POSITION: Appears before the verb it modifies, frequently at the start of a clause.

REGISTER: Slightly formal and written in feel; in casual speech いつも (always) is more common.

SIMILAR WORDS:

  • いつも: always — neutral and far more common in everyday speech.
  • 普段(ふだん): usually, ordinarily — describes one's normal state rather than a continuing thought.