トヨタ

とよた
noun (proper)
Toyota (carmaker)
proper-nounorganization-namebrand-nametransportation
1. Toyota, Japanese carmaker
Japan's largest carmaker, officially Toyota Motor Corporation (トヨタ自動車(とよたじどうしゃ)), based in Toyota City, Aichi Prefecture. Its production methods, such as kaizen and just-in-time manufacturing, are studied by businesses worldwide.
My father's car is a Toyota.
トヨタの本社(ほんしゃ)は愛知県(あいちけん)にある。
Toyota's head office is in Aichi Prefecture.
Toyota's hybrid cars are popular around the world because of their good fuel economy.

The founding family's name is 豊田(とよだ), with a voiced だ; the company chose トヨタ in katakana. The city where it is based was renamed 豊田市(とよたし) after the company in 1959.

Common expressions

  • トヨタ自動車(じどうしゃ): the official company name
  • カイゼン: continuous small improvements, a word that entered English through Toyota
  • かんばん方式(ほうしき): the just-in-time system of ordering parts only as they are needed
  • トヨタ式(しき): the Toyota way (of production or management)