(いちごいちえ)

いちごいちえ
noun, expression
once-in-a-lifetime encounter
expression
1. once-in-a-lifetime encounter
A concept from tea ceremony emphasizing that each meeting is unique and should be treasured. Every encounter is a singular, irreplaceable experience.
一期一会(いちごいちえ)大切(たいせつ)したい
I want to treasure every encounter.
(たび)出会(であ)一期一会(いちごいちえ)
Encounters during travel are once-in-a-lifetime experiences.
We serve customers with the spirit of treasuring each encounter.

一期一会(いちごいちえ) is a four-character idiom (四字熟語(よじじゅくご)) meaning "once in a lifetime encounter."

Etymology

From Japanese tea ceremony (茶道(さどう)), attributed to the tea master 千利休(せんのりきゅう). Literally means "one lifetime, one meeting."

Core meaning

Every encounter is unique and will never happen again exactly the same way. Emphasizes treating each meeting with full attention and appreciation.

Common expressions

Usage

Commonly used in hospitality, customer service, and when reflecting on meaningful encounters. Also appears as a life philosophy emphasizing mindfulness and living in the present.