()けず(ぎら)

まけずぎらい
noun, na-adjective
competitive; hating to lose; determined not to be beaten
personality
1. competitive; hating to lose; strong-willed
A personality trait characterized by refusing to give up and striving to win or succeed. Generally seen as a positive quality in Japanese culture.
彼女(かのじょ)()けず(ぎら)性格(せいかく)
She has a competitive personality.
Because I hate losing, I never give up.
子供(こども)(ころ)から()けず(ぎら)だった
I've been competitive since I was a child.

()けず(ぎら)い describes someone who cannot stand to come off worse — in a game, an argument, an exam, or just a comparison. It is a standing character trait, not a mood, so it is normally predicated of a person or a 性格(せいかく) rather than of a single occasion.

Formation: ()けず 'not losing' (a literary negative of ()ける) + (きら) 'dislike' — literally 'hating not to win'. The apparent double negative is a historical quirk; the meaning is simply 'hates losing'.

As a na-adjective it takes な before a noun:

The word is usually approving or at worst affectionate — it suggests drive and persistence, and is a stock compliment for athletes and hard-working students. To criticise the same trait a speaker would reach for something else, such as 'a sore loser'.

Compare ()(), a near synonym focused on the wish to win rather than the dislike of losing, and used more often of women in older writing.