ニッチ
にっち
adjective (na), noun
niche, specialized
1.
niche, specialized, narrow market
A small, specialized segment of a market or area of interest that caters to a specific group. Also used as a na-adjective meaning highly specialized or appealing to a narrow audience.
ニッチな趣味を持っている。
I have a niche hobby.
ニッチな市場を狙った商品だ。
This is a product targeting a niche market.
大手が参入しないニッチな分野で成功した企業もある。
There are companies that have succeeded in niche fields that major firms don't enter.
USAGE:
Commonly used in business and marketing to describe a small, specialized market segment. In casual conversation, ニッチな〜 describes something with a narrow, specialized appeal — a hobby, interest, or topic that few people know about.
COMMON COLLOCATIONS:
- ニッチな市場: niche market
- ニッチな分野: niche field
- ニッチな趣味: niche hobby
- ニッチ産業: niche industry
- ニッチ戦略: niche strategy