プレミアム
ぷれみあむ
noun, adjective-na
premium, deluxe
1.
premium, deluxe, high-end
Something of superior quality or higher value than the standard version. Widely used in marketing and product branding to indicate a luxury or upgraded option.
プレミアムな体験ができる。
You can have a premium experience.
プレミアム会員になると特典がつく。
If you become a premium member, you get special benefits.
限定のプレミアムモデルは通常版より倍の値段がする。
The limited premium model costs twice as much as the regular version.
USAGE:
プレミアム is one of the most common marketing buzzwords in Japan. It is used as both a noun (プレミアムがつく = a premium is added) and a na-adjective modifier (プレミアムな = premium/luxurious). プレミアムフライデー was a government initiative (since 2017) encouraging early departure from work on the last Friday of each month.
COMMON COLLOCATIONS:
- プレミアム会員: premium member
- プレミアムモデル: premium model
- プレミアム商品: premium product
- プレミアムがつく: a premium is attached (price goes above face value)
- プレミアムフライデー: Premium Friday (government campaign)
SIMILAR WORDS:
高級 (high-class/luxury) is the native equivalent. プレミアム sounds more modern and marketing-oriented.