プレミアム

ぷれみあむ
noun, na-adjective
premium, deluxe
evaluationshopping
1. premium, deluxe, high-end
Something of superior quality or higher value than the standard version. Widely used in marketing and product branding to indicate a luxury or upgraded option.
プレミアムな体験(たいけん)ができる。
You can have a premium experience.
プレミアム会員(かいいん)になると特典(とくてん)がつく。
If you become a premium member, you get special benefits.
限定(げんてい)のプレミアムモデルは通常(つうじょう)版(ばん)より倍(ばい)の値段(ねだん)がする。
The limited premium model costs twice as much as the regular version.

Usage

プレミアム is one of the most common marketing buzzwords in Japan. It is used as both a noun (プレミアムがつく = a premium is added) and a na-adjective modifier (プレミアムな = premium/luxurious). プレミアムフライデー was a 2017 government campaign urging people to leave work early on the last Friday of each month; it never caught on.

Common collocations

Similar words

高級(こうきゅう) (high-class/luxury) is the native equivalent. プレミアム sounds more modern and marketing-oriented.

Related Words

Compare: 高級(こうきゅう) (high-class/luxury)
general
Added 2026.2.15 19:07 · Revised 2026.10.17 22:03
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