(とくてん)

とくてん
noun
bonus, perk, privilege
1. bonus, perk, special benefit
A special benefit, bonus item, or privilege given to customers, members, or participants. Commonly used in marketing for promotional extras included with purchases or memberships.
会員(かいいん)限定(げんてい)特典(とくてん)がある。
There are member-exclusive perks.
予約(よやく)購入(こうにゅう)すると特典(とくてん)がつく。
You get a bonus item if you pre-order.
このクレジットカードには空港(くうこう)ラウンジが使(つか)える特典(とくてん)がついている。
This credit card comes with the perk of access to airport lounges.

USAGE:
Very common in consumer and marketing contexts. Used for promotional extras (DVDs with bonus content, pre-order gifts), membership benefits, and credit card rewards. Not to be confused with the homophone 得点(とくてん) (score, points in a game).

COMMON COLLOCATIONS:

  • 特典(とくてん)つき: with bonus/perks included
  • 会員(かいいん)特典(とくてん): membership benefits
  • 初回(しょかい)特典(とくてん): first-edition bonus
  • 購入(こうにゅう)特典(とくてん): purchase bonus
  • 限定(げんてい)特典(とくてん): exclusive bonus