(おうおう)

おうおう
adverb
often, not uncommonly, frequently
formalwrittentime-general
1. often, not uncommonly, frequently
Indicates that something happens more frequently than one might expect. Used in written and somewhat formal contexts to describe tendencies or recurring patterns, often with a slightly cautionary or critical tone.
こういうこと往々(おうおう)にしてある
This kind of thing happens quite often.
計画(けいかく)往々(おうおう)にして予定(よてい)どおりいかない。
Plans often don't go as scheduled.
The more confident a person is, the more often they tend not to listen to others' opinions.

Common patterns

Almost always used in the set phrase 往々(おうおう)にして (often, as is frequently the case). Rarely appears without にして. Typically followed by observations about general tendencies.

  • 往々(おうおう)にしてある: it often happens
  • 往々(おうおう)にして〜ものだ: it is often the case that...
  • 往々(おうおう)にして〜がちだ: it tends to...

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More literary and formal than よく or しばしば. Common in essays, commentary, and written analysis. Carries a nuance that the frequency is noteworthy or somewhat problematic.