1.
advertising medium; advertising channel
A platform or channel used to deliver advertisements to an audience, such as television, newspapers, the internet, or billboards.
テレビは有力な広告媒体だ。
Television is a powerful advertising medium.
ネット広告は主要な広告媒体になった。
Online advertising has become a major advertising medium.
商品の特性に合った広告媒体を選ぶことが大切だ。
It is important to choose an advertising medium suited to the product's characteristics.
USAGE:
Used in marketing and business contexts. Common advertising media discussed include television, newspapers, magazines, radio, the internet, and outdoor signage.
COMMON COLLOCATIONS:
- 広告媒体を選ぶ (to choose an advertising medium)
- 主要広告媒体 (major advertising medium)
- デジタル広告媒体 (digital advertising medium)
SIMILAR WORDS:
- 媒体: medium — a more general term for any medium or vehicle
- メディア: media — a loanword used broadly for mass media