媒 体(ばいたい)

ばいたい

noun

medium, media

1. medium, media, vehicle (for communication or transmission)

A means or channel through which information, data, or other things are conveyed or stored. Used for communication media (newspapers, TV, internet) as well as physical storage media (disks, USB drives).

記録(きろく)媒体(ばいたい)にデータを保存(ほぞん)する。

To save data on a storage medium.

広告(こうこく)媒体(ばいたい)としてSNSが注目(ちゅうもく)されている。

Social media is attracting attention as an advertising medium.

インターネットは現代(げんだい)の最(もっと)も影響力(えいきょうりょく)のある情報(じょうほう)媒体(ばいたい)だ。

The internet is the most influential information medium of modern times.

Usage

A technical or formal term that appears frequently in discussions of communication, advertising, and data storage. Often modified by the type of medium: 記録(きろく)媒体(ばいたい) (storage medium), 広告(こうこく)媒体(ばいたい) (advertising medium), 情報(じょうほう)媒体(ばいたい) (information medium).

Common collocations

記録(きろく)媒体(ばいたい): storage/recording medium
広告(こうこく)媒体(ばいたい): advertising medium
情報(じょうほう)媒体(ばいたい): information medium
媒体(ばいたい)を通(つう)じて: through a medium

Similar words

メディア is the more casual loanword equivalent, especially for mass media. 媒体(ばいたい) is more formal and also covers physical storage media.

general

Added 2026.2.20 22:38 · Revised 2026.9.2 13:01

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