なまら

Dialect

Hokkaido (北海道(ほっかいどう)) dialect, one of the most recognizable features of Hokkaido speech.

Standard equivalent

とても / すごく / 非常(ひじょう)に (standard Japanese)

Etymology

Believed to derive from 生(なま) (raw, unprocessed), implying something in its pure, unmitigated form.

Usage

Very commonly used in everyday Hokkaido speech, especially among younger speakers. Has gained recognition nationwide through media.
なまら has become somewhat iconic of Hokkaido identity and is often used playfully by non-Hokkaido speakers when discussing the region.

Other hokkaido dialect words

• しばれる - to be freezing cold
• したっけ - well then; goodbye
• めんこい - cute
• ゴミを投(な)げる - to throw away garbage