(ばな)

ばなれ
suffix
moving away from, departure from
1. moving away from, departure from, estrangement from
A suffix indicating a trend of moving away from or abandoning something. Often used to describe social phenomena.
活字(かつじ)(ばな)れが(すす)んでいる。
The trend away from print (reading) is advancing.
若者(わかもの)(くるま)(ばな)れ。
Young people's departure from cars (declining car ownership among youth).
テレビ(てれび)(ばな)れが(すす)み、動画(どうが)サイトの利用(りよう)()えている。
As people move away from TV, video site usage is increasing.

(ばな)れ is a suffix attached to nouns to indicate a social trend of moving away from something.

COMMON EXAMPLES:

  • 活字(かつじ)(ばな)れ: declining interest in reading/print
  • (くるま)(ばな)れ: declining car ownership
  • テレビ(てれび)(ばな)れ: declining TV viewership
  • (さけ)(ばな)れ: declining alcohol consumption
  • 結婚(けっこん)(ばな)れ: declining marriage rates
  • 新聞(しんぶん)(ばな)れ: declining newspaper readership

GRAMMAR:
Usually followed by が(すす)む (to advance/progress) to indicate the trend is growing.

NOTE:
This is derived from the verb (はな)れる (to separate, to leave), but as a suffix it's pronounced ばなれ due to rendaku.