プロモーション

ぷろもーしょん
noun
promotion, marketing campaign
1. promotion, marketing campaign, publicity
Activities aimed at increasing awareness or sales of a product, service, or event. Covers advertising, events, social media campaigns, and other marketing efforts.
新商品(しんしょうひん)のプロモーションを(はじ)めた。
We started the promotion of the new product.
SNSを使(つか)ったプロモーションが効果的(こうかてき)だ。
Promotion using social media is effective.
映画(えいが)のプロモーションのために俳優(はいゆう)来日(らいにち)した。
The actor came to Japan for the movie's promotion.

USAGE:
プロモーション is a standard business and marketing term. It is often abbreviated to プロモ in casual speech.

In Japanese business, プロモーション focuses primarily on marketing and publicity activities, not on job promotions (which is 昇進(しょうしん)).

COMMON COLLOCATIONS:

  • プロモーション活動(かつどう): promotional activities
  • プロモーションビデオ (PV): promotional video, music video
  • プロモーション戦略(せんりゃく): promotional strategy
  • 販売(はんばい)プロモーション: sales promotion