プロモーション

ぷろもーしょん
noun
promotion, marketing campaign
businesswork
1. promotion, marketing campaign, publicity
Activities aimed at increasing awareness or sales of a product, service, or event. Covers advertising, events, social media campaigns, and other marketing efforts.
We started the promotion of the new product.
SNS使(つか)ったプロモーション効果的(こうかてき)だ。
Promotion using social media is effective.
The actor came to Japan for the movie's promotion.

Usage

プロモーション is a standard business and marketing term. It is often abbreviated to プロモ in casual speech.

In Japanese business, プロモーション focuses primarily on marketing and publicity activities, not on job promotions (which is 昇進(しょうしん)).

Common collocations