1.
sales promotion
Activities and strategies designed to increase sales of a product or service. An abbreviation of 販売促進.
販促キャンペーンを始める。
To start a sales promotion campaign.
新商品の販促に力を入れている。
We're putting effort into promoting the new product.
販促用のチラシを1万枚配って、来月のセールに備えた。
We distributed 10,000 promotional flyers in preparation for next month's sale.
USAGE:
Abbreviation of 販売促進 (sales promotion). Widely used in business and marketing contexts. Often used as a modifier: 販促グッズ (promotional goods), 販促活動 (promotional activities).
COMMON COLLOCATIONS:
- 販促キャンペーン (promotional campaign)
- 販促グッズ (promotional goods/items)
- 販促活動 (promotional activities)
- 販促費 (promotional expenses)
SIMILAR WORDS:
- 宣伝: advertising, publicity — broader term for getting the word out
- プロモーション: promotion — loanword equivalent
- 広告: advertisement — specific advertising medium