宣伝(せんでん)

せんでん
noun
advertisement, publicity
1. advertisement, publicity, promotion
The activity of making something known to the public, especially to sell products or services.
新(あたら)しい商品(しょうひん)の宣伝(せんでん)をしている。
They're advertising the new product.
宣伝(せんでん)費(ひ)をかけすぎた。
We spent too much on advertising.
それは誇大(こだい)宣伝(せんでん)だ。
That's false advertising / exaggerated publicity.
2. propaganda
Information, often biased, used to promote a political cause or viewpoint.
戦時(せんじ)中(ちゅう)は宣伝(せんでん)が盛(さか)んだった。
Propaganda was widespread during wartime.
政治(せいじ)的(てき)な宣伝(せんでん)に惑(まど)わされてはいけない。
You must not be misled by political propaganda.
その政党(せいとう)は大規模(だいきぼ)な宣伝(せんでん)活動(かつどう)を行(おこな)って支持(しじ)を集(あつ)めた。
That political party gathered support by conducting a large-scale propaganda campaign.

宣伝(せんでん)する is used as a する-verb meaning "to advertise" or "to publicize."

COMMON COLLOCATIONS:

  • 宣伝(せんでん)する (to advertise, to publicize)
  • 宣伝(せんでん)費(ひ) (advertising expenses)
  • 宣伝(せんでん)活動(かつどう) (promotional activities)
  • 誇大(こだい)宣伝(せんでん) (exaggerated advertising)
  • 宣伝(せんでん)ポスター (advertising poster)

COMPARISON:

  • 宣伝(せんでん): publicity, advertising (general)
  • 広告(こうこく): advertisement (specific ad)
  • PR/ピーアール: public relations

Related Words

Related: 広告(こうこく) (advertisement)
general
Added 2026.1.12 10:12 · Revised 2026.2.28 13:09
03000/03307_senden