PR

ぴーあーる
noun, suru-verb
public relations; self-promotion; appeal
1. public relations; publicity; promotion
Activities to promote a company, product, or person. Used broadly for any promotional or publicity efforts.
PRビデオを作成(さくせい)した。
We created a promotional video.
新商品(しんしょうひん)のPR活動(かつどう)(はじ)める。
We're starting promotional activities for the new product.
SNSを使(つか)ってPRする会社(かいしゃ)()えた。
More companies are using social media for promotion.
2. self-promotion; appeal; selling point
Highlighting one's own strengths or appealing qualities, especially in job interviews or self-introductions.
自己(じこ)PRを()いてください。
Please write a self-promotion statement.
面接(めんせつ)自分(じぶん)をPRする。
I promote myself in interviews.
PRポイントは(なん)ですか?
What are your selling points?

ETYMOLOGY:
Abbreviation of English 'Public Relations'.

USAGE:
Sense 1 is used in business and marketing contexts.
Sense 2 (自己(じこ)PR) is extremely common in Japanese job hunting and interviews.

COLLOCATIONS:

  • 自己(じこ)PR - self-promotion
  • PR活動(かつどう) - PR activities
  • PRする - to promote
  • PR動画(どうが) - promotional video