広報(こうほう)

こうほう
noun
public relations; PR; publicity
1. public relations; PR; publicity
Activities and communications aimed at promoting a positive image of an organization to the public.
広報(こうほう)部(ぶ)で働(はたら)いている。
I work in the PR department.
会社(かいしゃ)の広報(こうほう)活動(かつどう)を担当(たんとう)する。
I'm in charge of the company's PR activities.
市(し)の広報(こうほう)誌(し)を読(よ)んだ。
I read the city's public information magazine.

広報(こうほう) covers both corporate public relations and government public information dissemination.

COMMON COLLOCATIONS:

  • 広報(こうほう)部(ぶ): PR department
  • 広報(こうほう)活動(かつどう): PR activities
  • 広報(こうほう)担当(たんとう): PR representative/person in charge of PR
  • 広報(こうほう)誌(し): public information magazine/newsletter
  • 広報(こうほう)担当者(たんとうしゃ): spokesperson

SIMILAR WORDS:

  • 宣伝(せんでん): advertising, promotion (more sales-oriented)
  • 告知(こくち): public notice, announcement
  • ピーアール (PR): public relations (used interchangeably in business)

USAGE:
In a corporate setting, 広報(こうほう) focuses on building a positive image through media relations and communication. In government contexts, it refers to informing citizens through newsletters (広報(こうほう)誌(し)) and public announcements.

Related Words

Synonym: 宣伝(せんでん) (advertising (sales))
general
Added 2026.1.16 12:32 · Revised 2026.4.13 18:32
05000/05228_kouhou