広 報(こうほう)

こうほう

noun

public relations; PR; publicity

communication business-marketing

1. public relations; PR; publicity

Activities and communications aimed at promoting a positive image of an organization to the public.

広報(こうほう)部(ぶ)で働(はたら)いている。

I work in the PR department.

会社(かいしゃ)の広報(こうほう)活動(かつどう)を担当(たんとう)する。

I'm in charge of the company's PR activities.

市(し)の広報(こうほう)誌(し)を読(よ)んだ。

I read the city's public information magazine.

広報(こうほう) covers both corporate public relations and government public information dissemination.

Common collocations

広報(こうほう)部(ぶ): PR department
広報(こうほう)活動(かつどう): PR activities
広報(こうほう)担当(たんとう): PR representative/person in charge of PR
広報(こうほう)誌(し): public information magazine/newsletter
広報(こうほう)担当者(たんとうしゃ): spokesperson

Similar words

宣伝(せんでん): advertising, promotion (more sales-oriented)
告知(こくち): public notice, announcement
ピーアール (PR): public relations (used interchangeably in business)

Usage

In a corporate setting, 広報(こうほう) focuses on building a positive image through media relations and communication. In government contexts, it refers to informing citizens through newsletters (広報(こうほう)誌(し)) and public announcements.

Related Words

Synonym: 宣伝(せんでん) (advertising (sales))

Compare: 告知(こくち) (public notice, announcement)

Compare: PR (PR)

Compare: 情報発信(じょうほうはっしん) (sharing information)

general

Added 2026.1.16 12:32 · Revised 2026.9.2 12:02

05000/05228_kouhou