販売促進(はんばいそくしん)

はんばいそくしん
noun
sales promotion
1. sales promotion; marketing promotion; activities to boost sales
Activities and strategies designed to increase product or service sales, such as discounts, campaigns, giveaways, and advertising pushes.
販売促進(はんばいそくしん)のキャンペーンを始(はじ)めた。
We launched a sales promotion campaign.
新商品(しんしょうひん)の販売促進(はんばいそくしん)に力(ちから)を入(い)れている。
We are putting effort into promoting the new product.
販売促進(はんばいそくしん)費(ひ)が年間(ねんかん)予算(よさん)の大(おお)きな割合(わりあい)を占(し)めている。
Sales promotion costs account for a large share of the annual budget.

A four-character compound of 販売(はんばい) (sales) + 促進(そくしん) (promotion, facilitation). Very commonly abbreviated to 販促(はんそく) in business conversation and internal documents. A standard term in marketing, retail, and business planning.

COMMON COLLOCATIONS:

  • 販売促進(はんばいそくしん)キャンペーン: sales promotion campaign
  • 販売促進(はんばいそくしん)費(ひ): sales promotion expenses
  • 販売促進(はんばいそくしん)活動(かつどう): promotional activities
  • 販売促進(はんばいそくしん)担当(たんとう): person in charge of sales promotion
  • 販売促進(はんばいそくしん)に力(ちから)を入(い)れる: to put effort into sales promotion

SIMILAR WORDS:

  • 販促(はんそく): sales promotion (abbreviation) — the same meaning, used more casually and frequently in daily business
  • 宣伝(せんでん): advertising, publicity — broader term focused on spreading awareness rather than directly boosting sales
  • マーケティング: marketing — the overall discipline, of which sales promotion is one component
general
Added 2026.5.7 1:10
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