1.
public relations activities; publicity work carried out by a company, government agency, or organization
The range of activities an organization undertakes to communicate information about itself or its services to the public — press releases, press conferences, social media posts, information pamphlets, advertising campaigns, and community outreach. The focus is on building understanding and a favorable image rather than on direct sales.
広報活動に力を入れている。
We are putting effort into our public relations activities.
市は子育て支援制度の広報活動を強化している。
The city is stepping up its publicity activities for the childcare support program.
SNSの普及によって、中小企業でも少ない予算で効果的な広報活動ができるようになった。
With the spread of social media, even small and medium-sized companies have become able to conduct effective PR activities on a modest budget.
Compound of 広報 ('public relations; publicity') and 活動 ('activity; activities'). 広報 alone is often used as a department name (広報{部|こうほうぶ} 'PR department'); 広報活動 refers to the activities carried out by such a department.
USAGE:
- Contrast with 宣伝 ('advertising; publicity') and マーケティング ('marketing'): 広報活動 emphasizes neutral information dissemination and image-building, while 宣伝 and マーケティング more directly aim at sales or persuasion.
- Used by both private companies and public organizations. Local governments in particular refer to their newsletter distribution, town-hall postings, and information campaigns as 広報活動.
- Often paired with purposes: 認知度向上 ('raising awareness'), イメージ戦略 ('image strategy'), 情報発信 ('information dissemination').
COMMON COLLOCATIONS:
- 広報活動を行う: to conduct PR activities
- 広報活動に力を入れる: to put effort into PR
- 広報活動を強化する: to strengthen/expand PR activities
- 積極的な広報活動: proactive PR activities
- 企業の広報活動: corporate PR activities
SIMILAR WORDS:
- 広報: public relations; PR — the shorter form; also refers to the PR department itself.
- 宣伝: advertising; publicity — more sales-oriented and persuasive in tone.
- PR: PR — the loanword/abbreviation, common in company slogans and recruitment ('自己PR' = 'self-promotion').
- 広告: advertisement; advertising — a paid message with clear commercial intent; narrower than 広報活動.