(ついきゅう)

ついきゅう
noun, verb (suru)
pursuit; seeking; striving for
1. pursuit; seeking; striving for
Actively and persistently seeking or striving for an ideal, goal, or quality. Implies a sustained effort toward something abstract or valued.
利益(りえき)追求(ついきゅう)する。
To pursue profits.
幸福(こうふく)追求(ついきゅう)人間(にんげん)基本的(きほんてき)権利(けんり)だ。
The pursuit of happiness is a fundamental human right.
この職人(しょくにん)長年(ながねん)にわたって品質(ひんしつ)追求(ついきゅう)(つづ)けてきた。
This craftsman has continued to pursue quality for many years.

追求(ついきゅう) is a noun that can function as a suru verb (追求(ついきゅう)する). It focuses on the pursuit of abstract goals, ideals, or values.

PARTICLE PATTERNS:

  • [goal]を追求(ついきゅう)する (pursue a goal)
  • [goal]の追求(ついきゅう) (the pursuit of a goal)

COMMON COLLOCATIONS:

  • 利益(りえき)追求(ついきゅう)する (pursue profit)
  • 幸福(こうふく)追求(ついきゅう)する (pursue happiness)
  • 理想(りそう)追求(ついきゅう)する (pursue an ideal)
  • 品質(ひんしつ)追求(ついきゅう)する (pursue quality)

Distinct from 追及(ついきゅう) (holding someone accountable, pressing for answers) and 追究(ついきゅう) (investigating, researching deeply). All three share the same reading but are written with different final kanji and have different meanings.