当(あ)てこすり

あてこすり
noun
insinuation; snide remark; indirect criticism
communication
1. insinuation; snide remark; indirect criticism
A comment or action that indirectly criticizes or mocks someone without naming them directly. The speaker implies criticism through a seemingly general statement that the target (and often the audience) can recognize as aimed at them.
それは私(わたし)への当(あ)てこすりですか。
Is that a snide remark directed at me?
She's good at making snide remarks.
I can't trust someone who only makes insinuations instead of speaking directly.

当(あ)てこすり is derived from the verb 当(あ)てこする (to make a snide remark). The noun form is more commonly used.

Common patterns

The key feature of 当(あ)てこすり is its indirectness — the speaker maintains plausible deniability while the intended target understands the criticism. This differs from 皮肉(ひにく) (irony/sarcasm), which may be more openly cutting.