口(くち)コミ評判(ひょうばん)

くちこみひょうばん
noun
word-of-mouth reputation; review-based reputation
communication
1. word-of-mouth reputation; review-based reputation
A reputation formed through personal recommendations, online reviews, and informal evaluations passed between people. Extremely common in modern Japanese consumer culture, especially for restaurants, products, and services.
口(くち)コミ評判(ひょうばん)がいい店(みせ)。
A shop with good word-of-mouth reviews.
ネットの口(くち)コミ評判(ひょうばん)を参考(さんこう)にして選(えら)んだ。
I chose it based on the online reviews.
この商品(しょうひん)は口(くち)コミ評判(ひょうばん)がとても高(たか)く、すぐに売(う)り切(き)れてしまった。
This product had very high word-of-mouth ratings and sold out quickly.

Compound of 口(くち)コミ (word of mouth; reviews) + 評判(ひょうばん) (reputation; reviews). 口(くち)コミ itself is a blend of 口(くち) (mouth) + コミュニケーション (communication), though it is now a standalone word. In modern usage, 口(くち)コミ often refers to online reviews as much as spoken recommendations.

Common collocations

Similar words

  • 口(くち)コミ: word of mouth; reviews — the base term, used alone more often in casual speech
  • 評判(ひょうばん): reputation; fame — the general concept of public opinion about something
  • レビュー: review — the loanword, used especially for online product and service reviews

Related Words

Related: 評判(ひょうばん) (reputation)
Compare: レビュー (review)
general
Added 2026.5.8 20:20 · Revised 2026.9.2 13:02
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