1.
word-of-mouth reputation; review-based reputation
A reputation formed through personal recommendations, online reviews, and informal evaluations passed between people. Extremely common in modern Japanese consumer culture, especially for restaurants, products, and services.
口コミ評判がいい店。
A shop with good word-of-mouth reviews.
ネットの口コミ評判を参考にして選んだ。
I chose it based on the online reviews.
この商品は口コミ評判がとても高く、すぐに売り切れてしまった。
This product had very high word-of-mouth ratings and sold out quickly.
Compound of 口コミ (word of mouth; reviews) + 評判 (reputation; reviews). 口コミ itself is a blend of 口 (mouth) + コミュニケーション (communication), though it is now a standalone word. In modern usage, 口コミ often refers to online reviews as much as spoken recommendations.
COMMON COLLOCATIONS:
- 口コミ評判が良い: to have good reviews
- 口コミ評判を調べる: to check the reviews
- 口コミ評判で広まる: to spread through word of mouth
SIMILAR WORDS:
- 口コミ: word of mouth; reviews — the base term, used alone more often in casual speech
- 評判: reputation; fame — the general concept of public opinion about something
- レビュー: review — the loanword, used especially for online product and service reviews