(ふうちょう)

ふうちょう
noun
trend; tendency; prevailing mood
1. trend; tendency; prevailing mood
A general inclination or tendency in society; the dominant atmosphere or attitude of a period.
そういう風潮(ふうちょう)危険(きけん)だ。
That kind of tendency is dangerous.
Don't be swept away by the trends of the times.
最近(さいきん)風潮(ふうちょう)として健康志向(けんこうしこう)ある
Health consciousness is a recent trend.

NUANCE:
風潮(ふうちょう) often carries a slightly critical or neutral tone, describing societal tendencies that may not always be positive.

COMMON COLLOCATIONS:

RELATED TERMS: