トレンド

とれんど
noun
trend; trending topic; current fashion
changesocietymedia
1. trend; general tendency; direction
A general direction or pattern of change or development in society, economy, fashion, or other areas.
健康(けんこう)志向(しこう)のトレンドが続(つづ)いている。
The health-conscious trend continues.
今年(ことし)のファッショントレンドはシンプルなデザインだ。
This year's fashion trend is simple designs.
市場(しじょう)のトレンドを分析(ぶんせき)して投資(とうし)戦略(せんりゃく)を立(た)てる。
I analyze market trends and develop an investment strategy.
2. trending topic; what's popular now
Topics, hashtags, or content that are currently popular or being widely discussed, especially on social media platforms.
あのハッシュタグがトレンド入(い)りした。
That hashtag became a trending topic.
Xのトレンドを見(み)て最新(さいしん)ニュースを確認(かくにん)する。
I check the trending topics on X to see the latest news.
SNSのトレンドを毎朝(まいあさ)チェックするのが日課(にっか)だ。
Checking social media trends every morning is part of my daily routine.

Etymology

From English "trend."

SENSE 1 — general tendencies:

SENSE 2 — social media:

  • トレンド入(い)り — making it into the trending list
  • トレンド上位(じょうい) — high in the trending ranking
  • トレンドを見(み)る — to check what is trending

COMPARED WITH 流行(りゅうこう):
流行(りゅうこう) is the native word for a fashion that is actually spreading among people. トレンド is the analyst's and marketer's word — a direction things are moving in — and in sense 2 it is the platform's own label for what is being talked about right now. Related loanwords: トレンディー (trendy, now dated) and トレンドセッター (trendsetter).

Related Words

Synonym: 流行(りゅうこう) (trend/fashion)
Compare: 傾向(けいこう) (tendency, trend, inclination)
Related: 風潮(ふうちょう) (trend)
Related: ハッシュタグ (hashtag)
Compare: 趨勢(すうせい) (trend)
general
Added 2026.1.18 13:28 · Revised 2026.9.2 12:02
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