流行(りゅうこう)

りゅうこう
noun
trend, fashion
1. trend, fashion, vogue
A popular style, practice, or interest that is widely followed at a particular time.
今(いま)の流行(りゅうこう)は何(なん)ですか。
What's the current trend?
This design was popular last year.
流行(りゅうこう)を追(お)うのは疲(つか)れる。
It's tiring to chase trends.
流行(りゅうこう)を追(お)う = to chase trends
2. epidemic, outbreak
The rapid spread of a disease.
インフルエンザが流行(りゅうこう)している。
The flu is going around.
Handwashing is important to prevent the spread of that disease.

Usage: 流行(りゅうこう) has two main meanings: (1) fashion/trends in culture and society, and (2) the spread of diseases.

Common patterns

Note: Can also be read as はやり in casual speech, especially for fashion/trends.

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