流行語(りゅうこうご)

りゅうこうご
noun
buzzword, trendy expression, catchword
communicationculture
1. buzzword, trendy word/expression, catchword
A word or phrase that becomes widely popular during a particular period, often reflecting social trends, current events, or popular culture. May fade from use over time.
今年(ことし)の流行語(りゅうこうご)は何(なに)だろう。
I wonder what this year's buzzword will be.
「忖度(そんたく)」が流行語大賞(りゅうこうごたいしょう)に選(えら)ばれた。
"Sontaku" was chosen as the buzzword of the year.
流行語(りゅうこうご)は時代(じだい)の空気(くうき)を反映(はんえい)していて面白(おもしろ)い。
Buzzwords are interesting because they reflect the spirit of the times.

Cultural note

Every year, the 新語(しんご)・流行語大賞(りゅうこうごたいしょう) (New Words and Buzzwords of the Year) awards are announced in Japan, selecting the most notable expressions from that year. Past winners reflect social phenomena, political events, sports achievements, and pop culture trends. The awards are closely followed by the media and are a reflection of that year's cultural landscape.

Common collocations

  • 流行語大賞(りゅうこうごたいしょう): buzzword of the year award
  • 流行語(りゅうこうご)になる: to become a buzzword
  • 今年(ことし)の流行語(りゅうこうご): this year's buzzword
  • 新語(しんご)・流行語(りゅうこうご): new words and buzzwords

Related Words

Related: 流行(りゅうこう) (trend, fashion)
Related: 流行(はや)る (to be popular, to be in fashion)
Compare: 新語(しんご) (new word)
Compare: 新造語(しんぞうご) (neologism)
general
Added 2026.2.24 18:02 · Revised 2026.9.2 13:01
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