(さっしん)

さっしん
noun, verb (suru)
reform; renovation; renewal
1. reform; renovation; renewal; overhaul
Completely renewing or reforming something old or outdated to make it fresh and improved.
経営(けいえい)(じん)刷新(さっしん)する。
Overhaul the management team.
イメージ(いめーじ)刷新(さっしん)(はか)る。
Aim for an image renewal.
組織(そしき)刷新(さっしん)急務(きゅうむ)だ。
Organizational reform is urgently needed.

WORD STRUCTURE:
(さつ) (print, renew) + (しん) (new)
Literally "renew-new" - emphasizes making something completely fresh.

COMMON COLLOCATIONS:

  • 刷新(さっしん)(はか)る - to aim for reform
  • 刷新(さっしん)(おこな)う - to carry out reform
  • 人事(じんじ)刷新(さっしん) - personnel overhaul
  • イメージ(いめーじ)刷新(さっしん) - image renewal
  • 組織(そしき)刷新(さっしん) - organizational reform

SIMILAR WORDS:

  • 改革(かいかく) - reform (broader, systemic change)
  • 改善(かいぜん) - improvement (incremental)
  • 一新(いっしん) - complete renewal
  • 革新(かくしん) - innovation, revolution

NUANCE:
刷新(さっしん) implies sweeping away the old and replacing it with something entirely new. Stronger than 改善(かいぜん) but less radical than 革命(かくめい).