ついで()

ついでがい
noun
impulse purchase; buying on the side while shopping for something else
shoppingconsumer-behaviorbusiness
1. impulse purchase; incidental purchase; buying on the side
buying additional items while already shopping for something else, often on impulse
ついで()菓子(かし)()った
I bought snacks as an impulse purchase.
Products near the register are targeting impulse purchases.
Reducing impulse purchases leads to savings.

ついで()い refers to buying extra items incidentally while shopping for something else.

Etymology

ついで (while at it) + ()い (buying)

Common patterns

Marketing context

Retailers strategically place items near checkout counters to encourage ついで()い.

Related words